Paul Stallard technology PR agency blog

Blog URL:http://www.paulstallard.wordpress.com
Blog Tags:technology pr, pr, pr agency, paul stallard, berkeley pr, press release, social media
Country:United Kingdom
State/Province:Berkshire
Location:Reading

Paul blogs about all things relating to technology PR agency life



Latest Blog Posts



Armed with all of this information, what are you doing about it? All too often I speak to senior people in communication agencies who don’t differentiate between a new business and marketing plan. They are closely linked but not the same thing. The...

This is a really important question as it tells you if you have the right clients for growth. Not all customers are created equal. Most agencies will have a couple of showcase accounts that would be unthinkable to lose. The trick is to not become rel...

Once you’ve identified what your dream client looks like, next consider why they’d choose you as their partner over your competitors. You need to evaluate the competition, understand what they’re offering and work on what will make you stand o...

This isn’t who would you want to work with but who is the right client for your agency. It’s an understanding of the size of business that hits your sweet spot, the type of spend (some clients can simply be too big for an agency as much as being...

What do you offer?

on Apr 24, 2017 in: Management

What service do you offer your clients and has it evolved over the past year? Are your clients interested in all of the services you now offer or just some or one of them? Is the communications approach you now take the same as the client you’re wo...

New business is the heartbeat of a growing communications agency, especially in an environment where retainers are being squeezed and more and more clients prefer the campaign/project approach. If you sit back and think that you’ve more than enough...

This week I have been doing some research for a new website for Berkeley’s sister company, Arlington Research – more about that later. A big part of the process has been looking at other websites. Not just the competition but simply webs...