Paul Stallard technology PR agency blog

Blog URL:http://www.paulstallard.wordpress.com
Blog Tags:technology pr, pr, pr agency, paul stallard, berkeley pr, press release, social media
Country:United Kingdom
State/Province:Berkshire
Location:Reading

Paul blogs about all things relating to technology PR agency life



Latest Blog Posts



This week the PR Week league table was published. As happens each year, life stopped while I trawled through the results. PR Week highlighted that revenues had risen again, but in terms of growth and interestingly, it was the smaller agencies that w...

A few months back I sat down to write Berkeley PR’s strategic plan for the forthcoming (now current) financial year. Rather than base it on just my own thoughts and observations I took the advice of my friend and colleague Noel Penrose and opened i...

How to write a sweet PR pitch

on Jul 31, 2015 in: PR

When ever I chat with journalists I often hear about how poor some PR people are at responding to Response Source. Generic responses that  are boring and bland with very little interest to their readers flood their inboxes as soon as a request is su...

This was the second year that Berkeley PR completed an employee satisfaction survey of every member of the team. Every employee anonymously completed a questionnaire about the company to give us insights into a range of things such as leadership, com...

Last week I wrote a post about  a seminar I ran on the fear of change. The second half of my presentation was inspired by the work of Jason Clarke after watching his brilliant TEDx talk on the barriers to change. I think he absolutely nailed it. We...

Does storytelling work?

on Jul 17, 2015 in: PR, humour

One of my team shared a infographic on brand storytelling from Headstream with me this week. I rather liked it. It illustrates something that we bang on about all the time in the office. Eight out of ten people want brands to tell stories BUT only 85...

Last week it was Berkeley PR’s Summer QRM (quarterly review meeting) and a celebration of hitting, no smashing, our targets for the financial year. I ran a seminar on Metathesiophobia…….the fear of change. At a time when our agency was changing...