| Business | Phone |
| Build-A-Bear Workshop 50 W Towne Mall, Madison 53719 | (608) 833-0200 |
| Toys 'R' Us 2161 Zeier Rd, Madison 53704 | (608) 246-0555 |
| Toys 'R' Us 7309 W Towne Way, Madison 53719 | (608) 829-0910 |
| Playthings 702 N Midvale Blvd 180, Madison 53705 | (608) 233-2124 |
| R C Cars 89 E Towne Mall, Madison 53704 | (608) 242-4065 |
| Interaction 89 E Towne Mall, Madison 53704 | (608) 241-3472 |
| J T Puffin's 5505 Odana Rd, Madison 53719 | (608) 274-5613 |
| Kay-Bee Toy & Hobby Shops 89 W Towne Mall, Madison 53719 | (608) 833-4044 |
| Learning Express 1732 Eagan Rd, Madison 53704 | (608) 242-5543 |