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What is Brand Strategy? What is the Discovery Process?

What is Brand Strategy? What is the Discovery Process?

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What is brand strategy and what does the typical workshop process look like when working with clients? How much does brand strategy cost? How can you get brand strategy clients?

Fabian Geyrhalter (not Gay-rhalter – oops) and Jacob Cass discuss all that is “brand strategy” in this informal, off-the-cuff interview.

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Learn for the master himself! Fabian has been a brand strategist for a number of years and has conducted hundreds of workshops with brands all over the world, including for Fortune 100 companies. He the founder of the brand consultancy FINIEN, an author, a podcaster and is a regular on The Futur.

I recently completed his Brand Strategy course, eResonaid, which includes worksheets and videos to help you conduct your own in-depth brand strategy sessions.

In the video below we discuss:

  • What brand strategy is and what the process looks like when working with clients.
  • How much does brand strategy cost?
  • How can you get brand strategy clients?

If you want to learn brand strategy, check out Fabian’s excellent Brand Strategy course.

It’s quite the commitment and is tiered towards designers who want to take the leap from designer to brand strategist.


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What is Brand Strategy & What is the Discovery Process?

Watch the video of Fabian Geyrhalter and Jacob Cass.

Brand strategy questions? Let us know!

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3 thoughts on “What is Brand Strategy? What is the Discovery Process?”

  1. Amazing Post Jacob. Thank you for sharing your thoughts and knowledge on this topic. This is really helpful and informative, as this gave people more insight into brand strategy.

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