Apple iCar gets parodied on video by fictional Jony Ive

Every Apple product announcement gets a spin through the news cycle and a spin through the parody cycle, and there's no way the Apple Car could escape that fate. We're still five years away from the date the rumormill has thrown out for the car's arrival, but the comedy door has officially been opened.

The Apple Car, said to be codenamed Project Titan - before his death, Steve Jobs apparently wanted to call the vehicle "iMove" - simply scales up many of the features found on its phones, according to a fictional Jony Ive. As such, it's made of styrofoam but you can purchase colorful snap-on covers to protect it. There are Bono jokes, Windows jokes and a whole lot more besides. Watch above for a chuckle.