As a real estate agent, you might know that marketing your real estate business online is important. If you don’t yet have a website or if you aren’t happy with your current website design, you could be unsure of what to do or where to start. After all, website development probably isn’t in your job description. If you are just starting out, these are a few tips that can help you enjoy success with your real estate website.
Work with a Web Design Company
There are different templates and ready-made platforms out there that you can use to create your own real estate website, and you might be tempted to do it yourself. However, if you want the best possible results, working with a professional website design firm is generally going to be your best bet. A good web designer can help you get the most professional results and can leave you with more time to focus on getting leads and selling houses. If you do decide to make your own site, be aware that everything should be properly aligned and made to work on mobile phones.
Consider Hiring a Professional Photographer
When taking pictures of your listings, it is very important to make sure you put the home in the best possible light. Taking pictures with your smartphone might work in a pinch when you’re working with someone who wants pictures right away, but you might find that these pictures aren’t right for your website.
Even though it can cost a little bit of money, hiring a professional photographer to take pictures of the homes that you are listing can be more than worth it. This can help ensure your properties really shine when listed on your website. Additionally, you may want to add pictures of yourself and your office to your website so you can give your website a more personal look and feel to anyone who visits.
Offer as Many Details as Possible
Even though the look of your site is certainly important, you’ll want to make sure it’s informational as well. After all, if it doesn’t provide the information potential buyers are looking for, they might walk away frustrated, and could even end up working with another agent. Put some effort into ensuring your site provides all the information potential buyers will want or need. Focus on providing ample information about your listings to help any potential buyers determine if they are interested in a property or not before they call. This can save both you and them some time. Make sure your contact information is easy to find as well. After all, you don’t want to miss out on any leads just because potential buyers can’t find your email address or telephone number.
As a real estate agent in today’s world, making sure you have a great real estate website is very important. Fortunately, if you follow these tips, you can help ensure you promote your business in the best way possible.
Eileen O'Shanassy is a freelance writer and blogger based out of Flagstaff, AZ. She writes on a variety of topics and loves to research and write. She enjoys baking, biking, and kayaking. Check out her Twitter @eileenoshanassy.
