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Ford goes super luxe with F-Series Super Duty Limited

For customers who "need Super Duty-level capability and want true luxury"

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Ford, sensing rising demand for high-end trucks, on Thursday unveiled its new Super Duty Limited trim for its F-Series trucks, marrying luxury-segment features such as heated two-tone leather seats and finished wood trim to its workingman line of heavy-duty pickups.

Ford says its new F-450 Limited can tow more than 30,000 pounds, near the weight of an Air Force F-35 fighter plane or a motor home RV, yet it "delivers technology and comfort previously reserved only in premium flagship sedans." The company said more than half of retail sales of its Super Duty lineup so far in 2017 have been high-end model like the Lariat, King Ranch and Platinum series.

"There are heavy-duty truck customers who need Super Duty-level capability and want true luxury," said Todd Eckert, Ford Truck group marketing manager. "We created this new truck to answer the call for even more premium choices in the Super Duty range as we see more and more truck customers trending to more premium models."

Inside the cab, Super Duty Limited gets you custom Camelback two-tone leather seats, stitched leather-wrapped steering wheel, armrests and instrument panel, a suede headliner and hand-finished dark ash trim. The exterior brings a twin-bar satin grille with chrome accents, quad-beam LED lights and satin-finished tailgate appliqué. A further perk is the VIN number laser-etched on the center console armrest. Standard features include high-definition 360-degree camera, SYNC 3 entertainment system and adaptive cruise control and steering.

Prices for the Super Duty Limited start at around $80,000 for the F-250 4x4 and top out around $94,455 for full options. Ford says a crew cab version fitted with a 6.7-liter Power Stroke diesel V8 will arrive this winter. You can read our first-drive review of the 2017 Super Duty pickup here.

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