Diamonds have been around for centuries, but that doesn’t mean that one jewelry company isn’t pushing the bounds of new technology. So what’s the next innovation in the world of engagement rings? Ben Bridge Jeweler(opens in a new tab) has an answer: infinite customization and co-creation with new hologram technology.

Since 1912, Ben Bridge Jeweler has been creating personalized engagement rings. Now, they’re letting us in on the creative process with a tech-driven experience that tells the story of how each piece of jewelry comes to life and allows you to be along for the journey. Ben Bridge’s new infinitely customizable bridal collection, Bella Ponte(opens in a new tab), uses holographic technology to help customers visualize their rings and see the process of its making at each step.

Ben Bridge offers hologram tech in most retail stores, including the ability to send you home with a hologram experience on your phone so you can share your ring design with friends and family while the actual ring is being made. Further, after your ring is made, you’ll get a My Story card, which shows the creation of your ring from start to finish.

Here’s how it works: go to a Ben Bridge store for a consultation with their expert jewelers, who will help you design your dream ring. Then, 48 hours later, head back to view your ring in hologram form — you can edit the ring hologram, changing gemstones and metal colors along with other key features until it’s exactly how you want it. 

Once you’re satisfied with your ring, Ben Bridge will email or text you a link to view the hologram, which is where the take-home tech comes into play: with the hologram phone tech, you can show off your custom ring, rotating in hologram form, while it’s being made. 

Finally, along with the actual ring, you’ll take home a My Story Card with a unique QR code. Scan the code and you’ll find a unique landing page where you can see photos of your ring being made step-by-step.

Ben Bridge invites you to experience the ultimate in bespoke bridal with hologram technology you cannot find anywhere else. Want to learn more about creating your own custom ring? Visit Ben Bridge online(opens in a new tab) or stop into a retail store.