Amazon Makes Its First Foray Into Skincare With the Launch of Its Newest Brand, Belei

Amazon already makes — or at least, delivers — most of the stuff you own, and today, the mega retailer is officially poised to take over your literal face with the launch of its new skincare line, Belei. It was only a matter of time, folks.

Belei currently features 12 different items meant to address common skin concerns including acne, lines and wrinkles, dryness and dullness, etc. A few even feature must-have ingredients like the Retinol Refining Moisturizer, Vitamin C + Hyaluronic Acid Serum, Ferulic Acid + Vitamins C and E Serum. The line is also relatively affordable, all things considered; nothing in the collection costs more than $40.

Advertisement

Not to mention, the products look positively millennial friendly and were even packaged with the environment in mind. Each bottle is made of post-consumer recycled resin and carton packaging is 100% recyclable.

“Our goal is to help customers spend less time and money searching for the right skincare solutions,” Kara Trousdale, head of beauty for private brands on Amazon.com, said in a press release. “We took a simple, no-nonsense approach when creating Belei, developing products with ingredients that are both proven to deliver results and also offer customers great value for the quality.”

Advertisement

This being Amazon, everything is available for free Prime Two-Day shipping, naturally. Check out all the products Belei has to offer on Amazon now, since the entire stock seems to be on sale if you clip the 25% off coupon.

Advertisement
Advertisement
Advertisement