Il Makiage went viral for its free, AI-driven foundation quiz. I tried it, and now I know how to choose the correct liquid foundation shade for my complexion...
Youthforia is a beauty brand that became popular after appearing on "Shark Tank." Now, it's facing criticism for its dark foundation shades.
Glossier leads the no-makeup makeup revolution. Over the years, we've tested several of its products, and you can find our thoughts on each of our favorites.
Selena Gomez's makeup brand, Rare Beauty, is one of the most successful lines on the market. But despite its value, the founder isn't eager to sell.
We rounded up three red lip shades that Taylor Swift swears by, including the MAC lipstick she reportedly wears to Chiefs games.
The best beauty products for a full face of makeup include the Drunk Elephant B-Goldi drops and the Saie cream bronzer, a Sephora employee says.
E.l.f. Cosmetics' new "Corpse Paint" palette has some goths on social media suggesting the brand appropriated their culture.