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By Business Insider on May 15, 2024 in: Advertising, marketing, technology, innovation
CMOs are embracing AI but there's more possibilities out there. Emerging tech like virtual reality and 5G also have the power to innovate marketing.
By Boing Boing on May 9, 2024 in: advertising, apple, marketing, News, Technology
Yesterday, Apple released a commercial to advertise its new iPad pro. It features various musical instruments being mercilessly squished in a hydraulic press until, voilà , an iPad Pro materializes from their mangled remains. So edgy! So avant-garde!
By Business Insider on May 9, 2024 in: Tech, apple, advertising, marketing
An Apple marketing exec said its ad showing a hydraulic press crushing musical instruments and art supplies "missed the mark."...
By Business Insider on May 6, 2024 in: Advertising, marketing
Marketing has never had an industry standard for measuring brand value. CMOs may start turning toward emotion as the best metric.
By Boing Boing on Apr 25, 2024 in: marketing, News
Tesla sales are way down, the stock has fallen by 40%. This piece on the BBC website purports to look at the headwinds Tesla faces in a tough market: A price war has been intensifying between electric vehicle (EV) makers, with particularly fierce co...
By Ishmael's Corner on Apr 22, 2024 in: marketing
The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. We are increasingly executing campaigns that leverage owned media and paid owned media as well as earned media. Companies reco...
By Business Insider on Apr 18, 2024 in: Media, Entertainment, hollywood, movies, marketing
Our country has some problems, but Accuracy In Movie Marketing isn't one of them.