Digital Marketing Blog

5 months on from the purchase of Affordable Wine, I thought I would share an update. What I/we have learned, how it’s been going, and what’s next. To say it has been a journey would be an understatement. Literally everything we have done...

A little bit of news from me after being quiet on here for a while, and for once I am not writing about digital marketing. On August 12th 2021 I completed the purchase of my first ever business! Not something I ever thought I would be writing about,...

When I was 15 I went on a school exchange to Chicago. Whilst there and at a gathering at one of the US students houses, they declared they were “going online”. At that stage I had very little knowledge of what that could mean, but they sa...

Last week, the world of advertising technology and tracking once again experienced mainstream exposure. This time in the form a pitch for investment on the BBC show Dragons Den by Sam Jones the founder of privacy and reward focussed browser Gener8. A...

I first learnt what PPC was back in 2004, when I took my first job out of University at a little agency called Corporem Global in Warrington. As a PPC Executive running Paid Search campaigns for financial clients it was our job to navigate the world...

The world of digital measurement is a difficult one to traverse once you scratch under the surface. Small websites and SMEs can happily install Google Analytics and consider it a source of truth for their online activity. But as businesses grow and t...

Recently I wrote about attribution modelling, and my views on taking a pragmatic approach to measurement rather than searching for a silver bullet solution, and this week measurement has come into the headlines again with the World Federation of Adve...