Digital Marketing Blog

Blog URL:http://www.robweatherhead.co.uk
Blog Tags:internet marketing, online marketing, search engine marketing, PPC, SEO
Country:United Kingdom
State/Province:Lancashire
Location:Bolton

Online marketing professional Rob Weatherhead blogs about his experiences of working on the world of digital media.



Latest Blog Posts



Advertising in general loves a good acronym. A member of the public walking into a conversation about advertising performance could be forgiven for believing we have our own secret language to keep them from understanding what is being discussed. And...

Ad fraud is set to become a hotly debated topic in 2017. Thanks, in part, to the White Ops report on ‘Methbot’. The Ad fraud operation which they claim was netting as much as $5M a day through billions of fraudulent ad impressions, or was it? Wha...

Often in our search to either solve problems, or improve situations we fall into the trap of thinking what works for one person, will work for another. It is understandable as we look for proof of a solutions viability, the fact it has worked before...

A widely used quote attributed to Abraham Maslow: I suppose it is tempting, if the only tool you have is a hammer, to treat everything as if it were a nail. Often this quote is attributed to tactics and techniques.  Used to profess the virtues of b...

When I saw the news Friday morning I was honestly gobsmacked. I had believed all along that Remain would eventually win through and genuinely thought I wouldn’t be as close as everyone was making out. When I went to bed at around 11 both Boris John...

Social media managers are increasingly turning to social media management tools to make their lives easier. With an ever-increasing list of tasks (more networks to manage, different types of content to push, more detailed analytics to accumulate, mor...

Paid Search advertisers are this week working out how to operate in a new world. One presumably consisting of less traffic, more competition and higher pricing. Not an ideal combination. The removal of the right hand side PPC ads over the weekend may...