Digital Marketing Blog

Blog URL:http://www.robweatherhead.co.uk
Blog Tags:internet marketing, online marketing, search engine marketing, PPC, SEO
Country:United Kingdom
State/Province:Lancashire
Location:Bolton

Online marketing professional Rob Weatherhead blogs about his experiences of working on the world of digital media.



Latest Blog Posts



When I was 15 I went on a school exchange to Chicago. Whilst there and at a gathering at one of the US students houses, they declared they were “going online”. At that stage I had very little knowledge of what that could mean, but they sa...

Last week, the world of advertising technology and tracking once again experienced mainstream exposure. This time in the form a pitch for investment on the BBC show Dragons Den by Sam Jones the founder of privacy and reward focussed browser Gener8. A...

I first learnt what PPC was back in 2004, when I took my first job out of University at a little agency called Corporem Global in Warrington. As a PPC Executive running Paid Search campaigns for financial clients it was our job to navigate the world...

The world of digital measurement is a difficult one to traverse once you scratch under the surface. Small websites and SMEs can happily install Google Analytics and consider it a source of truth for their online activity. But as businesses grow and t...

Recently I wrote about attribution modelling, and my views on taking a pragmatic approach to measurement rather than searching for a silver bullet solution, and this week measurement has come into the headlines again with the World Federation of Adve...

If times weren’t hard enough for businesses in the current global climate, this week saw them face a double hit from Google. The company whose ad services many use as a consistent online sales driver, decided it was going to make two separate annou...

The tech giants of Google, Facebook, and Apple are typically cool in the face of any controversy or criticism. Their scale and popularity mean that even if they dragged in front of the political powers of a nation, they know they don’t have too muc...