"Berkeley Pr" Blogs & Blog Posts

A few months back I sat down to write Berkeley PR’s strategic plan for the forthcoming (now current) financial year. Rather than base it on just my own thoughts and observations I took the advice of my friend and colleague Noel Penrose and opened i...

When ever I chat with journalists I often hear about how poor some PR people are at responding to Response Source. Generic responses that  are boring and bland with very little interest to their readers flood their inboxes as soon as a request is su...

This was the second year that Berkeley PR completed an employee satisfaction survey of every member of the team. Every employee anonymously completed a questionnaire about the company to give us insights into a range of things such as leadership, com...

Last week I wrote a post about  a seminar I ran on the fear of change. The second half of my presentation was inspired by the work of Jason Clarke after watching his brilliant TEDx talk on the barriers to change. I think he absolutely nailed it. We...

One of my team shared a infographic on brand storytelling from Headstream with me this week. I rather liked it. It illustrates something that we bang on about all the time in the office. Eight out of ten people want brands to tell stories BUT only 85...

Like many other PR agencies yesterday was the last day of Berkeley PR’s financial year. The past three months have been fraught at times but also exciting and ultimately very satisfying as we smashed our annual target. Chasing down the numbers...

Following the launch of the Superbrand 2015 results people up and down the country have been discussing who is and more telling, who isn’t, on the list. Chatting about this with my CEO over a coffee this morning he asked if I knew how the list is c...