Nick Baggott's CRM & Digital Marketing blog

Blog URL:http://nickbaggott.typepad.com/crm
Blog Tags:crm, digital marketing, blogging, social media, trainer, training, consultant, nick, baggott
Country:United Kingdom
State/Province:Berkshire
Location:wokingham

CRM & Digital marketing consultant and trainer, talking about the latest developments in marketing



Latest Blog Posts



CHAID, less commonly known as Chi-Squared Automatic Interaction Detector can be a wonderfully powerful tool to use to help you to understand your customers. It can predict the future and help you to understand the past. So what is it and how can it b...

igital Experteers is a new concept. If you have an ambition to set up your own digital marketing consultancy business, then this is your opportunity to do just that. Our aim, is to build a network of independent digital marketing consultants, who wil...

A national newspaper contacted me yesterday asking for my opinion on whether using super fans to create and share your content was more effective than traditional celebrity endorsement. So, I wrote a few pointers for them. I suspect they will only us...

Data driven marketing is still the key to marketing success. That is not just my view, a recent survey conducted by econsultancy revealed that better use of data, segmentation and targeting has become even more crucial, as they ranked it as the marke...

I have recently updated a course for a client which covers Account Based Marketing (ABM). So, I thought I would share some of the tips and references used in that training course. I thought that was a great quote. ABM...

This is a guest post from Sam Sayer, the Creative Director of DeType, a creative agency based in Kettering, Northamptonshire UK. He asked me to post it and I felt that it would be helpful to my readers. It contains...