Yesterday, Apple released a commercial to advertise its new iPad pro. It features various musical instruments being mercilessly squished in a hydraulic press until, voilà , an iPad Pro materializes from their mangled remains. So edgy! So avant-garde!
An Apple marketing exec said its ad showing a hydraulic press crushing musical instruments and art supplies "missed the mark."...
Marketing has never had an industry standard for measuring brand value. CMOs may start turning toward emotion as the best metric.
Tesla sales are way down, the stock has fallen by 40%. This piece on the BBC website purports to look at the headwinds Tesla faces in a tough market: A price war has been intensifying between electric vehicle (EV) makers, with particularly fierce co...
The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. We are increasingly executing campaigns that leverage owned media and paid owned media as well as earned media. Companies reco...
Our country has some problems, but Accuracy In Movie Marketing isn't one of them.
In this insightful episode, we're joined by Jade Tambini, a B2B marketing expert and course leader at B2B Breakthrough Academy.