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Affiliate marketing is a true cross-channel marketing effort. Mature affiliate programs will have a diverse mix of affiliates from different segments, and will not be over-dependent on any one segment for the bulk of their revenue. You can optimize y...

There are plenty of factors that set great affiliate networks apart from the rest of the pack. Some of them are obvious. You need to have great offers (preferably exclusive), competitive payouts, and excellent support from your affiliate managers. Bu...

Mobile has liberated customers into a multichannel reality. Free to shop and research how and where they want, the lines between online and offline marketing channels are fading fast, if not altogether non-existent. Marketers Take On The Mobile Multi...

Apple and others in the industry have placed a strong emphasis on user privacy in recent years (e.g. the deprecation of UDID and MAC Address). Today, Apple announced a new development in this effort by introducing a click-through agreement whereby &#...

It’s called performance marketing for a reason. You pay only for specific results like sales, leads, or downloads. It’s why the industry has had so much success in the first place—marketers love the extra accountability. So why am I here …...

We are proud to announce that MobileAppTracking is the first platform to support attribution for iAd with version 3.2 of the MAT SDK!   This comes in conjunction with exciting news coming from the iAd Workbench which allows anyone with … C...

Today, we are excited to announce the release of our SDK for Windows during Microsoft’s annual Build conference this week.   The MobileAppTracking (MAT) SDK for Windows empowers a growing community of developers to improve advertising performance...