Has Offers Affiliate Marketing

Yesterday Twitter announced a new type of ad card that will appear in users’ timelines on both desktop and mobile devices. The “Lead Generation Card” provides advertisers with the ability to drive highly qualified leads with the simple...

Whether you are just starting to dip your feet into the mobile marketing pool or have been swimming in it for quite some time, it’s always refreshing to take a look back at the basics to see if you’re heading … Read this post »...

You might have seen a pretty cool little announcement we made today. With all of the excitement around $9.4 million added to our balance sheet, I thought it would be a good idea to talk about how it happened and … Read this post »...

When looking at customer acquisition, it’s important to look beyond vanity metrics such as the number of installs. Vanity metrics are easy to report on, but they don’t provide an accurate picture of the value of your mobile marketing efforts. ...

Mobile, mobile, mobile. I know you’ve heard all about mobile’s meteoric growth and the many reasons it should be your first priority, so I’m going to skip the backstory and dive into how you can give your mobile strategy the … Read this p...

This past weekend, Oreo debuted yet another smart campaign, designed to encourage people to look at the snack a little differently. The “Wonderfilled” campaign is a lighthearted look that shows typically dark characters take a turn for th...

Australian and New Zealand performance marketing is still in its infancy, but we’re on the fast track to catching up to our friends in the UK and the States. With the rise and fall of multiple Australian affiliate networks, the … Read this po...