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Mobile has liberated customers into a multichannel reality. Free to shop and research how and where they want, the lines between online and offline marketing channels are fading fast, if not altogether non-existent. Marketers Take On The Mobile Multi...

Apple and others in the industry have placed a strong emphasis on user privacy in recent years (e.g. the deprecation of UDID and MAC Address). Today, Apple announced a new development in this effort by introducing a click-through agreement whereby &#...

It’s called performance marketing for a reason. You pay only for specific results like sales, leads, or downloads. It’s why the industry has had so much success in the first place—marketers love the extra accountability. So why am I here …...

We are proud to announce that MobileAppTracking is the first platform to support attribution for iAd with version 3.2 of the MAT SDK!   This comes in conjunction with exciting news coming from the iAd Workbench which allows anyone with … C...

Today, we are excited to announce the release of our SDK for Windows during Microsoft’s annual Build conference this week.   The MobileAppTracking (MAT) SDK for Windows empowers a growing community of developers to improve advertising performance...

Business Cards? Check. Elevator pitch practiced? Check. Booth set up? Check. Poker face? Check. As a conference novice, I did not know what to expect and wanted to be prepared for anything. As it turns out, lots of caffeine, the … Continued...

The mobile app industry has experienced rapid growth over the past few years and there are now 2.3 million apps available on iOS and Android. While this growth has lead to some great mobile app success stories, it also has … Continued...