Modern Marketing

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Blog Tags:marketing, media, advertising, pr, web, interactive, strategy, trends, innovation

Strategic view of marketing and media as the world pivots from broadcast to networked media.

Latest Blog Posts

These days reporting about return on digital marketing and media investment is likely to be done to a senior corporate audience who are interested in real-world commercial outcomes such as market share, ROI, profitability and CAPEX.

Twelve years ago, YouTube was a young man at the zoo, today it’s the UEFA Champions League Final. The digital tide creeps up on TV.

In digital marketing it's the ‘soft’ planning work, not the hard technology that creates the trickiest issues.

Digital marketing must now deliver in the same way as all other commercial activities.

Digital marketing creates challenges when deciding roles and responsibilities.

Programmatic advertising markets are increasingly similar to global financial markets.

One of the common scenarios I come across in the Digital Strategy Sessions I run is when a company has invested in a range of disparate digital products and programmes but are left feeling unsure about what is really being...