Modern Marketing

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Blog Tags:marketing, media, advertising, pr, web, interactive, strategy, trends, innovation

Strategic view of marketing and media as the world pivots from broadcast to networked media.

Latest Blog Posts

Digital marketing creates challenges when deciding roles and responsibilities.

Programmatic advertising markets are increasingly similar to global financial markets.

One of the common scenarios I come across in the Digital Strategy Sessions I run is when a company has invested in a range of disparate digital products and programmes but are left feeling unsure about what is really being...

Modern data analytics can be overwhelming but a little time spent regularly analysing one or two business issues can be very productive.

Everyone has a different level of comfort when it comes to invasive digital data techniques.

Digital marketing is dead, it's more helpful to talk about marketing in a digital world.

At a Digital Strategy Session I ran the other week for a creative agency, one of the management commented that she’d recently been to an advertising conference and felt like she was at a technology show. Her comment was that...