| Blog URL: | http://www.collaboratemarketing.com/modernmarketing/ |
| Blog Tags: | marketing, media, advertising, pr, web, interactive, strategy, trends, innovation |
Strategic view of marketing and media as the world pivots from broadcast to networked media. | |
on Mar 2, 2023 in: Advertising, Business, Digital, Entertainment, Finance, Games, Innovation, Management, Marketing, Media, PR, Strategy, Technology
How Game Of Thrones helps us understand the complex world of digital media and marketing.
on Nov 30, 2017 in: Advertising, Business, Digital, Finance, Innovation, Management, Marketing, Media, Strategy, Technology
These days reporting about return on digital marketing and media investment is likely to be done to a senior corporate audience who are interested in real-world commercial outcomes such as market share, ROI, profitability and CAPEX.
on Jun 7, 2017 in: Advertising, Business, Digital, Entertainment, Finance, Innovation, Management, Marketing, Media, PR, Strategy, Technology, Television
Twelve years ago, YouTube was a young man at the zoo, today it’s the UEFA Champions League Final. The digital tide creeps up on TV.
on May 18, 2017 in: Advertising, Business, Digital, Finance, Innovation, Management, Marketing, Media, PR, Strategy, Technology, Television
In digital marketing it's the ‘soft’ planning work, not the hard technology that creates the trickiest issues.
on May 8, 2017 in: Advertising, Business, Digital, Finance, Management, Marketing, Media, Strategy, Technology
Digital marketing must now deliver in the same way as all other commercial activities.
on Mar 10, 2015 in: Advertising, Business, Digital, Finance, Innovation, Management, Marketing, Media, Strategy, Technology
Digital marketing creates challenges when deciding roles and responsibilities.
on Mar 5, 2015 in: Advertising, Business, Digital, Finance, Innovation, Management, Marketing, Media, Strategy, Technology
Programmatic advertising markets are increasingly similar to global financial markets.
