"Brand" Blogs & Blog Posts

The Brand CorralThe Brand Corral

The Brand Corral is aimed at small to medium size businesses who want to le...

 


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Using strategically focused AI, brands can identify what their audiences are doing when they are not engaged in a purchase or using a product or service. The secret here is understanding context.

Traditional MBA programs can be costly, lengthy and often lack the application of real-world skills. Meanwhile, big global brands and companies who need product managers to grow their businesses can’t sit around waiting for people to graduate. And...

While direct-to-consumer growth has exploded in the past year, some brands are finding there’s still plenty of room to forge ahead in building a more direct relationship with their customers. Sydney-based Okendo has made a splash in this world...

How do you stay ahead of your competition when you know it's only a matter of time before they copy your best features? The solution is messaging, says conversion optimization expert Peep Laja.

Icon group is a new $30M VC fund being launched out of Germany’s iconmobile group, a WPP network agency. This means a reorganization of the company from a full-service innovation agency into also offering VC backing. iconmobile has garnered a r...

Chinese merchants selling on Amazon are having a moment. The scruffy exporters are used to roaming about suburban factory areas and dealing with constant cash flow strain, but suddenly they find themselves having coffee with top Chinese venture capit...

We live in a world where companies have to send out ‘gifts’ to individuals. Chocolate bars. Bottles of wine. You name it. Companies are gifting it. But right now, that operation is buried in a marketing department on a spreadsheet, as is mostly p...