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There have been brands that rebranded themselves and celebrities that have changed their images. But what about an entertainer whose brand is based on an exaggerated version of himself? That's the unique branding dilemma facing Stephen Colbert and CB...
By Search Engine Optimisation, Internet Marketing and SEO Blog on Mar 28, 2014 in: Branding
How to Build Your Brand with Google+ Hangouts On Air was originally published on BruceClay.com, home of expert search engine optimization tips. Most businesses today have accepted social media as a necessary part of a content-based marketing strategy...
By Just Creative Design on Mar 18, 2014 in: Branding
This article has been contributed by Andy. Some business owners overlook the importance of a brand. They think that because they don’t manufacture a unique, ground breaking product, they can’t be considered a “brand”. Any business out there c...
By Mashable on Mar 14, 2014 in: Marketing, Technology, Branding, Features, Business
Sports teams aren't the only brands with popular mascots To amp up visibility and create consumer connections, companies like Bitly and TiVo design fun mascots to get users more invested in their products. A successful campaign can go viral and help...
By papernstitch on Mar 11, 2014 in: branding, diy, how to, tutorial
I’ve been meaning to post this for weeks, but better late than never, right? When I was at Alt Summit this year, I really wanted to try something different with my business cards for a few reasons. 1) My old cards had information about the exhi...
By Dead Spin on Mar 10, 2014 in: sxsw, justin bieber, branding
The off-label purpose of SXSW is, apparently, to create awkward photographs that would otherwise never happen. Today we've got Justin Bieber and Texas men's basketball coach Rick Barnes. Read more... ...
By Just Creative Design on Feb 20, 2014 in: Branding, Advertising, Marketing
There’s no doubt that Coca Cola knows how to connect with its customers – and there’s no better way to connect with your customers than through experiential marketing campaigns. Experiential marketing campaigns do what they say on the tin –...