"Marketing Strategy" Blogs & Blog Posts

A friend recently shared the story of her dad trying to negotiate prices at a major supermarket chain—to little success, unsurprisingly. While I don’t recommend trying to barter at your local Walmart, it is true that haggling goes on at more pla...

Personalized, reliable content continues to be the king according to the fundamental B2B marketing principles of recent years. Still, there are now more ways than ever to achieve that objective in the eyes of your audience. Here are the B2B marketing...

Every small business aspires to grow as big as a Fortune 500 company one fine day. In fact, any business would want to keep advancing in an incremental way to scale new heights. Besides, this is what makes the enterprise world highly competitive. The...

Blogging is becoming a trendy venue for businesses to reach customers, freelancers, and solopreneurs. However, it’s crucial to realize that there are pitfalls in trying to embark on a blog that you may not be prepared for – such as how to...

Want more people to see your movie? In this article, you'll get a twelve-week movie marketing plan so you can maximize your reach and sell your movie.

It’s 2022. Welcome to the changed — and changing — landscape of post-pandemic marketing. Yet even if you boast the most robust marketing tech stack on the block, you can still find yourself struggling for wins. One natural response...

Without brand trust, your business faces certain failure. Find out the 8 best marketing tactics to establish and improve brand credibility, with examples.