Ishmael's Corner

Blog URL:http://www.ishmaelscorner.com
Blog Tags:storytelling, business, communications, pr, public relations, media, press, marketing, corporate
Country:United States
State/Province:California
Location:Silicon Valley

Storytelling for business communications.



Latest Blog Posts



The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. I’ve railed about the amount of money squandered by the PR industry in the name of the news release. Thanks to the internet...

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. Our U.S. offices tried an experiment this year. Straying from convention, we decided to give everyone a jump on the weekend by...

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. Persuasive language has a say in the success or failure of virtually every job (ventriloquists get a pass). It doesn’t matte...

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. That’s the point from last week’s Wall Street Journal column, “The Way Trump Talks,” by Daniel Henninger. Henninger be...

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. Journalism — particularly newspapers — has been trying to shift to video for years, often sputtering like a ’57 Chevy wi...

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. On a charitable day, I would characterize most company videos as dreadful. Consider what happens when you go to an event, meet...

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. When Tim Cook took the reins of Apple after Steve Jobs passed away, I suggested that replacing the narrative cultivated by Mr.